Fix Every DTC Ad Performance Problem

Varies by niche: Skincare $18–45, Supplements $22–60, Apparel $20–55

25–40% is strong; below 20% requires creative replacement

Frequency above 3.0 per week signals fatigue in most DTC categories

1.5–3% CTR is healthy; below 0.8% needs creative work

$8–15 is average; above $25 indicates relevance problems

2x is breakeven for most DTC; 3–5x is healthy depending on LTV

3x/week is the ceiling before diminishing returns accelerate

2–4% engagement rate is healthy for DTC paid social content

2–4% on-site conversion is average; 5%+ is strong for DTC

Below 60% bounce rate is healthy; above 75% signals a disconnect

25–50% completion is strong for 15-second ads; below 15% needs immediate rework

60–75% ATC abandonment is average; above 80% suggests UX or offer friction

30-day repurchase rate should be 15–25% for most DTC consumable categories

Above average creative quality reduces CPM by 20–40% vs below-average rated creative

CPA variance between Meta and TikTok should be under 30%; above 50% signals a format mismatch

All Fix Strategies