How Recess Uses Rock Paper Scissors Ads — And How to Clone It
Recess has built one of the most recognisable ad playbooks in functional-beverage using the Rock Paper Scissors format. Their scaling weapon: adaptogen and cbd beverage with pastel branding and calm-everything aesthetic that makes wellness feel cool. Here's exactly how they do it — and how to clone it for your brand.
Why Recess Uses Rock Paper Scissors
Recess's ad strategy is anchored by aesthetic and mood branding. The Rock Paper Scissors format — Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product. — slots perfectly into this because game format creates shareability and lowers commercial intent perception.
The format works particularly well for functional-beverage,subscription-boxes,coffee-tea and performs best on TikTok.
The Rock Paper Scissors Framework
Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product.
Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially.
More Recess Ad Hooks
Frequently Asked Questions
Why does Recess use the Rock Paper Scissors format so consistently?
Recess has built its ad strategy around adaptogen and cbd beverage with pastel branding and calm-everything aesthetic that makes wellness feel cool. The Rock Paper Scissors format aligns perfectly with this because game format creates shareability and lowers commercial intent perception.
Can I clone Recess's Rock Paper Scissors approach for my brand?
Yes — brands.menu lets you clone the Rock Paper Scissors framework and adapt it to your product. The format works best for functional-beverage,subscription-boxes,coffee-tea and performs well on TikTok.
What results can I expect from the Rock Paper Scissors format?
Game format creates shareability and lowers commercial intent perception. Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially..
Clone the Recess Rock Paper Scissors Formula
Use brands.menu to adapt Recess's proven ad concept to your own Functional Beverage brand.
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