How Hydrant Uses Rock Paper Scissors Ads — And How to Clone It
Hydrant has built one of the most recognisable ad playbooks in functional-beverage using the Rock Paper Scissors format. Their scaling weapon: science-backed ors ratio hydration multiplier compared to plain water that makes the science feel urgent. Here's exactly how they do it — and how to clone it for your brand.
Why Hydrant Uses Rock Paper Scissors
Hydrant's ad strategy is anchored by science and comparison. The Rock Paper Scissors format — Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product. — slots perfectly into this because game format creates shareability and lowers commercial intent perception.
The format works particularly well for functional-beverage,subscription-boxes,coffee-tea and performs best on TikTok.
The Rock Paper Scissors Framework
Two or more creators play rock-paper-scissors with the loser or winner having to use/try/buy the product.
Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially.
More Hydrant Ad Hooks
Frequently Asked Questions
Why does Hydrant use the Rock Paper Scissors format so consistently?
Hydrant has built its ad strategy around science-backed ors ratio hydration multiplier compared to plain water that makes the science feel urgent. The Rock Paper Scissors format aligns perfectly with this because game format creates shareability and lowers commercial intent perception.
Can I clone Hydrant's Rock Paper Scissors approach for my brand?
Yes — brands.menu lets you clone the Rock Paper Scissors framework and adapt it to your product. The format works best for functional-beverage,subscription-boxes,coffee-tea and performs well on TikTok.
What results can I expect from the Rock Paper Scissors format?
Game format creates shareability and lowers commercial intent perception. Production tip: Use the 'forced choice' format to lower purchase resistance — the decision was made randomly, not commercially..
Clone the Hydrant Rock Paper Scissors Formula
Use brands.menu to adapt Hydrant's proven ad concept to your own Functional Beverage brand.
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