How Found Uses Problem-Agitate-Solve Ads — And How to Clone It
Found has built one of the most recognisable ad playbooks in weight-loss using the Problem-Agitate-Solve format. Their scaling weapon: personalized medical weight loss with glp-1 prescriptions that positions telehealth as accessible solution. Here's exactly how they do it — and how to clone it for your brand.
Why Found Uses Problem-Agitate-Solve
Found's ad strategy is anchored by medical authority and personalization. The Problem-Agitate-Solve format — Open by naming the problem, spend 5–8 seconds making the viewer feel how bad it is, then introduce the product as the clear solution. — slots perfectly into this because high-intent audience self-qualification during agitation phase reduces wasted spend.
The format works particularly well for skincare,weight-loss,pet-supplements,sleep-recovery,oral-care and performs best on Meta.
The Problem-Agitate-Solve Framework
Open by naming the problem, spend 5–8 seconds making the viewer feel how bad it is, then introduce the product as the clear solution.
Production tip: The agitation phase is the most important — use specific numbers ('wasted $340 on products that didn't work') to intensify the pain.
More Found Ad Hooks
Frequently Asked Questions
Why does Found use the Problem-Agitate-Solve format so consistently?
Found has built its ad strategy around personalized medical weight loss with glp-1 prescriptions that positions telehealth as accessible solution. The Problem-Agitate-Solve format aligns perfectly with this because high-intent audience self-qualification during agitation phase reduces wasted spend.
Can I clone Found's Problem-Agitate-Solve approach for my brand?
Yes — brands.menu lets you clone the Problem-Agitate-Solve framework and adapt it to your product. The format works best for skincare,weight-loss,pet-supplements,sleep-recovery,oral-care and performs well on Meta.
What results can I expect from the Problem-Agitate-Solve format?
High-intent audience self-qualification during agitation phase reduces wasted spend. Production tip: The agitation phase is the most important — use specific numbers ('wasted $340 on products that didn't work') to intensify the pain..
Clone the Found Problem-Agitate-Solve Formula
Use brands.menu to adapt Found's proven ad concept to your own Weight Loss brand.
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